OUR CLIENT PROPOSITION

 "EGOS CHECKED AT THE DOOR" 

No one knows their product or service offerings better than you do… and don’t let any advertising and marketing agency “gurus” tell you any different!

Out-of-control egos NEVER make it through the door when it comes to the office wonks here at Biz FX Media, Inc.  In fact, what separates Biz FX Media from the agency “crowd” is that we don’t have New Age, Svengali-like “creative forces” dictating to you how to sell your products or services. 

Unlike the large ad/marketing/promotion agencies, the blue collar-like creative folks of Biz FX Media have a roll-up-your-sleeves mentality — placing foremost emphasis on simply LISTENING to our clients’ product/service characteristics and benefits.  When you’re doing a presentation you have our UNDIVIDED ATTENTION!  There’s nothing worse than “Know-It-Alls” and “Cryptic Creatives” interrupting the flow of your presentation!

We’re not going to plant some grandiose, euphemistic buzz-speak descriptions here, like “Mind-Share Analysis,” “Creative Think-Tank Conferencing” or “Communications Audit.”   If we’re going to apply a pseudo-intellectual euphemism to describe how we work with clients, I guess we can call it "The Sponge Process." 

Our objective is to simply help guide our collective thinking process toward developing Creative Briefs and Advertising/Marketing Plans — shaping a preliminary framework for the brand messaging and marketing messages. 

For us, it is all about “absorbing” what you have to say about:

• Your product and/or service.
• Key beneficiary characteristics of your product and/or service; what does it "fulfill" (aka "answer") in terms of consumers’ needs and/or desires?
• Overall market picture and individual market segmentation for your product and/or service.
• Target demographics you’d like to reach in your messaging and media placement.
• Competitive marketplace stance and product and/or service differentiation.
• The company’s current vision and ongoing concerns about the potential challenges and obstacles in reaching your target consumers.
• Management’s overarching understanding of its mission and preliminary brand messaging strategies and objectives.
• Perceptions about how the company or established brand has been viewed/ perceived in the outside marketplace; or how new product and/or service entries should be positively viewed on their own merits.

“LET’S DO A CREATIVE BRIEF”

Since we’re based in Los Angeles, it's tempting to say something that is as tired and cliché as “let's do lunch.”  Okay, we'll stretch our minds a bit to say "Let's Do A Creative Brief"  in describing how we look forward to collaborating on formalizing a Creative Brief as we lay the foundation for long-term Advertising/Marketing Plans.  Actually, it’s something that we think can be a fun give-and-take process where you give us the inspiration to move the next step of the creative content, design/layout, storyboarding, and media placement processes.

Some of the topics of discussion, feedback and strategizing that we’ll cover include:

• Relevance of the brand messaging; key product features and benefits, relevance, consistency (with other concurrent or past brand messaging), and effectiveness.
• The type of visuals, the style of imagery, the desired tone, and quality of the writing — does it all fit appropriately with the overall branding strategy?
• Determining the types of media placement as it pertains to reaching the desired target consumers; what is considered the most effective use of Traditional Media (television, radio, outdoor, print, newspapers and free-standing-inserts, and other direct mail pieces) and/or New Media (the Internet, viral marketing, social networking, search engine optimization, mobile advertising/interactive marketing, other out-of-home advertising, and video games, etc.).
• Any corresponding public relations and promotional event planning, including retail contests and in-store promotions.
• Has management already developed and set aside certain advertising/marketing budget allocations for this project?
• Are there any other agencies retained to handle separate aspects of the creative content (writing/design) and/or media placement?

After that, leave it to the inspired (mad) minds at Biz FX Media to then try and craft advertising/marketing campaigns based on the information and criteria you’ve set forth from the Creative Brief and our initial meeting.

(if you would like to get started on a pre-meeting "Creative Brief" please click here or you can go to our "Services" page and click on "Project Inquiries.")

"IT’S UP TO BIZ FX MEDIA TO RUN WITH THE BALL"

Within a negotiated timeline, we’ll provide you with our “preliminary” Advertising/Marketing Plan(s).

We know your time is valuable, therefore, what we would like to do is set up a subsequent meeting to take the wraps off of Biz FX Media's preliminary Advertising/ Marketing Plan proposals, in addition to possibly digesting other findings and respondent-/focus-group data (if requested).

• If you find that our creative messaging/design proposals mesh perfectly with your desired advertising/marketing objectives, then perhaps we will be able to enter into a working relationship (or even be your agency-of-record!).
• If you find that we are off-the-mark on any of the messaging or other initiatives, we would certainly welcome and appreciate hearing your feedback and will gladly amend the creative/placement proposals to your satisfaction.
• Should you simply choose not use our services on a going-forward basis, we appreciate the opportunity you gave us, and hope that we at least helped provide inspiration and a foundation for a fruitful campaign process!