OUR SERVICES

Art is in the eye of the beholder, and creativity is in the eyes of Biz FX Media’s clients.  Above all else, whether it is Advertising, Marketing or Public Relations campaigns, we take pride in our authorship and creative design — simply following through on the inspiration we get from our client’s original vision.

Our service offerings include:

ADVERTISING CAMPAIGNS

  • Creative brand message conceptualization.

  • Tailoring copy to meet target demographics (socio-economic, age, etc.).

  • Consultation on writing Creative Briefs to distill the strategic objectives, creative brand messaging and media placement criteria for ad campaigns.
  • Crafting messaging for all media channels, including:

–    Copywriting/copyediting of print advertising (consumer and trade), direct mail pieces and outdoor/billboard media.

–   Combining traditional and new media content in craftingmessaging elements for interactive television, consumer- or business-facing Web sites, mobile/wireless devices, in-theatre trailers, home video, and video games.

–   Scripting/storyboarding for television, radio and streaming video commercial/infomercial spots.

                                       MARKETING CAMPAIGNS

  • Production of print collateral material including sales sheets, catalogs, brochures, spec sheets, product/service and motion picture and TV series synopses.
  • Crafting of custom marketing kits and presentations.
  • Focus group testing, data collection and interpretation.
  • Development of various in-store event and promotional campaigns designed to tie-in with the client’s brand messaging/sales strategies.

PUBLIC RELATIONS/PROMOTIONAL CAMPAIGNS

  • Coordinate and manage on-site promotional events from inception to completion for product rollouts, campaigns and celebrity appearances.
  • Consultation for crafting of Public Relations and Promotional campaigns, including:

–    Authorship of corporate and series/motion picture press kits; press releases; media alerts; white papers; executive speeches; and internal/external newsletters.

–   Insider, career perspective on how to pitch journalists/media outlets with respect to planting exclusive and non-exclusive announcements with the trade and consumer press.

–       Negotiating with third-party vendors for electronic press kits (EPKs) and satellite radio press tours and conference calls.